EXPERIENCE

🌍 Strategic Marketing Leader | Ethical Storyteller | Global Advocate

I bring 25+ years of experience in fair trade, food justice, and climate resilience—connecting people and purpose by bridging grassroots organizing, ethical brand storytelling, and global supply chain engagement.

🎓 Education

• Master’s in Public Policy – UC Berkeley

• Certificate in Food Systems – Berkeley Food Institute

💡 What I Do

I co-founded and led Fair World Project, the leading fair trade advocacy organization in the U.S., helping shape public opinion on labor justice and ethical trade—from small-scale organic farmers in the U.S. to producer cooperatives abroad. I’ve worked with pioneers like Dr. Bronner’s, Equal Exchange, Alter Eco, and Maggie’s Organics to build campaigns that grow markets for regenerative, people-first products.

🗞️ PR & Media Engagement

I’ve partnered with PR firms to develop press releases, strategies, and messaging that align with campaign goals and values. My work has contributed to coverage in The New York Times, Washington Post, and Civil Eats, helping elevate grassroots campaigns and ethical brands.

📸 ✍️ Storytelling Across Borders

I’ve traveled to communities in Latin America, Africa, and Asia—documenting development programs and sharing stories that center farmer and worker voices. Whether through media, brand messaging, or advocacy, I use storytelling as a tool for transformation.

🧵 Certifications & Movements

Co-developer of the Regenerative Organic Certification (ROC)—setting the highest standards for soil health, animal welfare, and fair livelihoods.

📣 Media & Creative Work

• Editor, For A Better World Magazine (10+ years)

• Co-host, For A Better World Podcast

• Writer of op-eds and articles on fair trade, ethical sourcing, and food justice

• Contributor to Equal Exchange on system change and cooperative economics

• Collaborator on communications for advocacy and product campaigns

🤝 Board Leadership

• Board Chair, Zebras Unite 🦓

• Co-Founder & Board Member, Grow Ahead 🌱

• Past: Equal Exchange | Regenerative Organic Alliance | Maya Traditions

🧳 My Roots

My journey began as an educator and fair trade entrepreneur, launching a successful fair trade artisan business that focused on education and supporting small-scale producers globally and started the wholesale division of Global Exchange, supporting 30+ producer groups globally.

🌟Striving to be a catalyst for justice through transparent, equitable, and regenerative leadership.

Certification Development, Analysis and Reporting

I have extensive experience developing and analyzing social standards. I have produced reports and tools to help buyers and consumers understand the different standards. And I have conducted extensive training seminars for manufacturers and Grocery outlets on specific certifications for food systems.

Examples of my work:

Retailer Caused-Based Marketing

I have successfully developed cause-based marketing program in partnership with leading organic, fair trade brands and Natural products stores around the United States.

Manufacturers included: Alaffia, Alter Eco, Dr. Bronner's, Equal Exchange, Guayaki, Maggie's Organic, Theo Chocolate and Farmer Direct.

Examples of retailers included: all Whole Foods Markets, Sprouts, Natural CO-OP grocer members, INFRA Independent members, Pharmaca stores, and Natural Grocers.

These extensive programs included several components including marketing content for all retailers to use in newsletters and on social media platforms, recipes, t-shirts for retailer staff, stickers, posters, program video and travel contests for winners to visit a brand's partner community abroad. This helped to grow sales for all brands that participated and has helped cement the success and growth of each of the brands today.

Magazine Editor and Podcast Co-host

I was editor of For A Better World Magazine for 10 years. The magazine shared global stories of community development projects, grassroots organizing, climate change impacts and mitigation projects and food justice.  It was distributed in over 1500 locations throughout the US and Canada with a print distribution of 200,000.

I was the host of the For A Better World podcast which had a global reach. The podcast is about fair trade and the farmer and worker-led movements that are fighting for equitable food and farming systems. The podcast provided a first-hand account from farmers, workers and activists involved along food supply chains of everyday items. The For A Better World podcast can be downloaded wherever people listen to podcasts such as Spotify, Apple, Google and Stitcher. The podcast was a finalist for the Discover Pods Award in the Best New Podcast and Best Food-Focused categories.